Insider's Guide to Furniture & the Home Furnishings Industry

Jeff Frank is a 40 year veteran of the furniture industry who is happy to answer your questions about furniture! Ask your question today!

Any content, trademarks, or other material that might be found on the SimplicitySofas.com website that is not SimplicitySofas.com’s property remains the copyright of its respective owner/s. In no way does SimplicitySofas.com claim ownership or responsibility for such items, and you should seek legal consent for any use of such materials from its owner.

What is more important for a new business - Passion or Products?

Starting a business in which you have no passion makes no sense.

Funny-furniture-design-3

It won’t be enjoyable and you won’t put in the extra effort that is necessary to make most new businesses succeed.

Marketplaces are constantly changing. Hot new products that seem to be a sure bet today can quickly lose popularity.

Hot product lines that continue to grow rapidly attract additional competitors.

If you have no interest in the product to begin with, there is little incentive to come up with creative alternative strategies or put in the extra time and energy needed to overcome the new competition.

Small companies begin with tremendous cost and marketing disadvantages compared with larger well-financed competitors.

  • Success depends on finding small niche areas which can differentiate you from your competition. These areas may include:
    • Superior product knowledge
    • Customization and flexibility
    • Superior service
    • Specialization
    • Local visibility

In each case the ability to succeed is going to be heavily dependent on your passion for what you are doing and how willing you are to work harder than your competitors.

Comments RSS feed for comments on this page

There are no comments yet. Be the first to add a comment by using the form below.

Search