Insider's Guide to Furniture & the Home Furnishings Industry

Jeff Frank is a 40 year veteran of the furniture industry who is happy to answer your questions about furniture! Ask your question today!

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Why do people buy IKEA furniture?

When IKEA first appeared they revolutionized the furniture business in a number of ways.

The most obvious was how they were able to offer serviceable products at prices that were far below competitors' prices.

The other revolution, which is often overlooked within the furniture industry even today, is the way they merchandised their products by giving full and complete descriptions so that it was easy for consumers to understand what they were buying.


IKEA furniture is not built for long-term use, but there is a huge population of customers looking for stylish, low cost furniture for short-term use.

In addition, Ready to Assemble furniture can fit through narrow doors and stairways where conventional furniture cannot go.

Consumers who can afford better quality, higher priced furnishings often turn to IKEA because there are so few options available for high quality furniture that can fit tight doorways or stairs often found in older homes and apartments.

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  1. Lisa Marie Harmon Lisa Marie Harmon
    We have IKEA book shelves and a TV stand that are 20 years old and in near perfect condition. The book shelves are Billy. They are fantastic and look new. The other shelves and TV stand are a model they no longer make, but are so sturdy and nice, we are still using them. Just thought I'd say, maybe they are not designed for long term use, but some of it lasts a good long time. Monday, April 16, 2018
  2. The author Both expensive and inexpensive furniture can last for long periods of time if carefully maintained and cared for. The vast majority of IKEA's customers do not expect their furniture to be a long term home furnishing solution. Monday, April 16, 2018